Privacy Policy

Effective Date: November, 2024
Website: https://dentistbouldercolorado.com/

Introduction:

At Rocky Solid Smiles Dental, we prioritize the privacy and security of our patients’ personal and protected health information (PHI). This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website, https://dentistbouldercolorado.com/, or interact with our dental practice.

Scope:

This Privacy Policy applies to:

  • Website Visitors: Individuals who browse our website, whether or not they submit personal information.
  • Patients: Individuals who receive or have received dental care services from Rocky Solid Smiles Dental.

Information We Collect:

Personal Information (Non-PHI):

  • Name
  • Email address
  • Phone number
  • IP address
  • Browser type and version
  • Operating system
  • Referring website (if applicable)

Protected Health Information (PHI):

Collected through secure online forms, phone, mail, or in-person interactions:

  • Medical and dental history
  • Treatment plans and progress
  • Billing and insurance information

How We Collect Information:

Website Interactions:

  • Cookies
  • Online forms (e.g., appointment requests, contact forms)
  • Website analytics tools (e.g., Google Analytics)

Patient Interactions:

  • In-person consultations and treatments
  • Phone and email communications
  • Digital registration forms

Use and Disclosure of Information:

Personal Information (Non-PHI):

  • Respond to inquiries and provide customer support
  • Improve website functionality and user experience
  • Send newsletters and promotional materials (with consent)

Protected Health Information (PHI):

  • Provide and coordinate dental care services
  • Communicate with patients, insurance providers, and authorized third parties
  • Comply with legal, regulatory, and accreditation requirements

Disclosure to Third Parties:

We may share your information with:

  • Authorized Dental Staff: For treatment, payment, or healthcare operations.
  • Insurance Providers: For billing and reimbursement purposes.
  • Laboratories and Specialists: To ensure comprehensive patient care.
  • Compliant Third-Party Service Providers: For website management, marketing, or other business services.

Security Measures:

Website Security:

  • SSL/TLS encryption for secure data transmission
  • Regular software updates and security patches

PHI Protection:

  • HIPAA-compliant storage and transmission protocols
  • Access controls, including secure passwords and two-factor authentication

Cookie Policy:

Our website uses cookies to improve user experience. These cookies do not collect PHI. By using our website, you consent to the use of cookies.

  • Essential Cookies: Ensure website functionality and security.
  • Analytical Cookies: Help us analyze website performance and improve user experience.

Opt-Out and Cookie Management:

  • Browser Settings: Adjust cookie preferences through your browser.
  • Opt-Out Tools: Use tools like Google Analytics Opt-out Browser Add-on.

Patient Rights:

You have the right to:

  • Access: Request a copy of your PHI.
  • Amendment: Request corrections to your PHI.
  • Restrictions: Limit how we use or disclose your PHI.
  • Accounting: Receive a record of PHI disclosures.
  • Confidential Communications: Request specific communication methods.

Contact Us:

For questions, concerns, or to exercise your patient rights, please reach out through our contact form.

Changes to This Privacy Policy:

We reserve the right to update this Privacy Policy. Any changes will be effective upon posting on our website. Please review this policy periodically to stay informed.

Google Compliance:

This Privacy Policy adheres to Google’s healthcare and medical website policies, including:

  • Google Analytics Data Retention: Data retention is set to 26 months, after which data is automatically deleted.
  • Google Ads (if applicable): Compliance with Google’s healthcare advertising policies.

HIPAA Compliance:

This Privacy Policy complies with the Health Insurance Portability and Accountability Act (HIPAA) of 1996, as amended.

By using our website or receiving dental care services from Rocky Solid Smiles Dental, you acknowledge that you have read, understand, and agree to the terms outlined in this Privacy Policy.